What are metrics?

Metrics are the quantitative measures of your data. They represent the how much or how many and are numerical values you want to track and analyze. Metrics could include total visits, average wait duration, number of new customers, or number of canceled visits. They quantify the performance or outcome of the levels of detail you are analyzing.

For more information about metrics and levels of detail, and how they differ, see Understanding levels of detail and metrics in the Report builder.

Metrics glossary

Below is a glossary of all available metrics and a description of what they quantify:

Category	Display name	CSV header name	Definition
Bookings	Accepted bookings	NUM_BOOKINGS.ACCEPTED	The number of bookings that were accepted. Includes bookings that do not require approvals (automatically approved). Assigned to the date of the booking.
Bookings	Draft bookings	NUM_BOOKINGS.DRAFT	The number of bookings that have not been accepted or rejected. Does not count bookings that do not require approvals. Assigned to the date the booking was submitted for approval.
Bookings	Rejected bookings	NUM_BOOKINGS.REJECTED	The number of bookings that were rejected. Will be 0 if approvals are not required for bookings. Assigned to the date of the rejection.
Bookings	Submit bookings	NUM_BOOKINGS.SUBMIT	The number of bookings that were submitted. Includes drafts, accepted, and rejected bookings. Also accounts for bookings that do not require approval. Assigned to the date the booking was submited.
Completed	Auto completed visits	NUM_COMPLETED.AUTO_COMPLETED	The number of visits that were auto-completed (in any state: waitlist, booking, serving). Assigned to the date the visit was completed.
Completed	Completed bookings	NUM_COMPLETED.BOOKING	The number of bookings that were marked as completed. Excludes auto-completes.
Completed	Completed direct to served visits	NUM_COMPLETED.DIRECT_TO_SERVED	The number of visits that were directly added to the served list and were marked as completed. Assigned to the date the visit was completed. Excludes auto-completes.
Completed	Completed other	NUM_COMPLETED.OTHER	Should always be 0. Reach out to support if you see numbers here.
Completed	Completed visits	NUM_COMPLETED.TOTAL	The number of visits that were marked as complete (typically means they were done being served). Summation of: - numCompleted.booking - numCompleted.waitlist - numCompleted.waitlistedBooking - numCompleted.directToServed - numCompleted.directToCompleted - numCompleted.other - numCompleted.autoCompleted
Completed	Completed waitlist	NUM_COMPLETED.WAITLIST	The number of waitlisted visits that were marked as completed. Assigned to the date the visit was completed. Excludes auto-completes.
Completed	Completed waitlisted bookings	NUM_COMPLETED.WAITLISTED_BOOKING	The number of visits marked as completed and were both bookings and waitlisted. Assigned to the date the visit was completed. Excludes auto-completes.
Completed	Direct to completed visits	NUM_COMPLETED.DIRECT_TO_COMPLETED	The number of visits that were directly marked as completed without a booking, waitlist or serve time. Assigned to the date the visit was completed. Excludes auto-completes.
Dropoff	Avg dropoff position	AVG_DROPOFF_POSITION	The average starting position of visits that were added to the waitlist but were later marked as deactivated (cancelled, removed, and no-show). Assigned to the date of the dropoff.
Dropoff	Cancel rate	CANCEL_RATIO	numCancelled.total / numVisits
Dropoff	Dropoff rate	DROPOFF_RATIO	numDropoff / numVisits
Dropoff	Dropoff total	NUM_DROPOFF	The total number of visits that were marked as no-show, cancelled, or removed (in any state: waitlist, booking, serving). Summation of: - numNoShowed.total - numCancelled.total - numRemoved.total
Dropoff	No show rate	NO_SHOW_RATIO	numNoShowed.total / numVisits
Dropoff By State	Cancelled in all states	NUM_CANCELLED.TOTAL	The number of visits that were marked as cancelled in any state. Summation of: - numCancelled.booked - numCancelled.waiting - numCancelled.serving - numCancelled.directToServing
Dropoff By State	Cancelled in booked state	NUM_CANCELLED.BOOKED	The number of bookings that were marked as cancelled before waiting or being served. Assigned to the date of the booking.
Dropoff By State	Cancelled in direct to serving state	NUM_CANCELLED.DIRECT_TO_SERVING	The number of visits that were added directly to the serve list that were marked as cancelled in the serving state. Assigned to the date of the visit was added to the serve list.
Dropoff By State	Cancelled in serving state	NUM_CANCELLED.SERVING	The number of visits that were marked as cancelled in the serving state. Assigned to the date of the booking if it was a waitlisted booking and to the date of the waitlist if the visit was not a booking.
Dropoff By State	Cancelled in waiting state	NUM_CANCELLED.WAITING	The number of visits that were waitlisted and marked as cancelled before being served. Assigned to the date of the booking if it was a waitlisted booking and to the date of the waitlist if the visit was not a booking.
Dropoff By State	No showed in all states	NUM_NO_SHOWED.TOTAL	The number of visits that were marked as no-show in any state. Summation of: - numNoShowed.booked - numNoShowed.waiting - numNoShowed.serving - numNoShowed.directToServing
Dropoff By State	No showed in booked state	NUM_NO_SHOWED.BOOKED	The number of bookings that were marked as no-show before waiting or being served. Assigned to the date of the booking.
Dropoff By State	No showed in direct to serving state	NUM_NO_SHOWED.DIRECT_TO_SERVING	The number of visits that were added directly to the serve list that were marked as no-show in the serving state. Assigned to the date of the visit was added to the serve list.
Dropoff By State	No showed in serving state	NUM_NO_SHOWED.SERVING	The number of visits that were marked as no-show in the serving state. Assigned to the date of the booking if it was a waitlisted booking and to the date of the waitlist if the visit was not a booking.
Dropoff By State	No showed in waiting state	NUM_NO_SHOWED.WAITING	The number of visits that were waitlisted and marked as no-show before being served. Assigned to the date of the booking if it was a waitlisted booking and to the date of the waitlist if the visit was not a booking.
Dropoff By State	Removed in all states	NUM_REMOVED.TOTAL	The number of visits that were marked as removed in any state. Summation of: - numRemoved.booked - numRemoved.waiting - numRemoved.serving - numRemoved.directToServing
Dropoff By State	Removed in booked state	NUM_REMOVED.BOOKED	The number of bookings that were marked as removed before waiting or being served. Assigned to the date of the booking.
Dropoff By State	Removed in direct to serving state	NUM_REMOVED.DIRECT_TO_SERVING	The number of visits that were added directly to the serve list that were marked as removed in the serving state. Assigned to the date of the visit was added to the serve list.
Dropoff By State	Removed in serving state	NUM_REMOVED.SERVING	The number of visits that were marked as removed in the serving state. Assigned to the date of the booking if it was a waitlisted booking and to the date of the waitlist if the visit was not a booking.
Dropoff By State	Removed in waiting state	NUM_REMOVED.WAITING	The number of visits that were waitlisted and marked as removed before being served. Assigned to the date of the booking if it was a waitlisted booking and to the date of the waitlist if the visit was not a booking.
Dropoff by visit type	Cancelled bookings	NUM_CANCELLED_BY_VISIT_TYPE.BOOKING	The number of bookings canceled before being served. Excludes waitlisted bookings. Assigned to the date of the booking.
Dropoff by visit type	Cancelled direct to served	NUM_CANCELLED_BY_VISIT_TYPE.DIRECT_TO_SERVED	The number of visits that were added directly to the serve list were canceled in the serving state. Assigned to the date of the visit was added to the serve list.
Dropoff by visit type	Cancelled other	NUM_CANCELLED_BY_VISIT_TYPE.OTHER	Should always be 0. Reach out to support if you see numbers here.
Dropoff by visit type	Cancelled serving	NUM_CANCELLED_BY_VISIT_TYPE.SERVING	The number of visits that were canceled in the serving state. Assigned to the date of the booking if it was a waitlisted booking and to the date of the waitlist if the visit was not a booking.
Dropoff by visit type	Cancelled total	NUM_CANCELLED_BY_VISIT_TYPE.TOTAL	The number of visits that canceled across all visit types. Summation of: - numCancelledByVisitType.booking - numCancelledByVisitType.waitlist - numCancelledByVisitType.waitlistedBooking - numCancelledVisitType.serving - numCancelledVisitType.directToServed - numCancelledVisitType.other
Dropoff by visit type	Cancelled waitlist	NUM_CANCELLED_BY_VISIT_TYPE.WAITLIST	The number of visits that were waitlisted and canceled before being served. Assigned to the date of the waitlist. Excludes all bookings.
Dropoff by visit type	Cancelled waitlsted booking	NUM_CANCELLED_BY_VISIT_TYPE.WAITLISTED_BOOKING	The number of bookings synced with the waitlist and canceled before being served. Assigned to the date of the booking.
Dropoff by visit type	No showed bookings	NUM_NO_SHOWED_BY_VISIT_TYPE.BOOKING	The number of bookings that were marked as a no-show before being served. Excludes waitlisted bookings. Assigned to the date of the booking.
Dropoff by visit type	No showed direct to served	NUM_NO_SHOWED_BY_VISIT_TYPE.DIRECT_TO_SERVED	The number of visits that were added directly to the serve list that were marked as no-show in the serving state. Assigned to the date of the visit was added to the serve list.
Dropoff by visit type	No showed other	NUM_NO_SHOWED_BY_VISIT_TYPE.OTHER	Should always be 0. Reach out to support if you see numbers here.
Dropoff by visit type	No showed serving	NUM_NO_SHOWED_BY_VISIT_TYPE.SERVING	The number of visits that were marked as no-show in the serving state. Assigned to the date of the booking if it was a waitlisted booking and to the date of the waitlist if the visit was not a booking.
Dropoff by visit type	No showed total	NUM_NO_SHOWED_BY_VISIT_TYPE.TOTAL	The number of visits that were marked as no-show across all visit types. Summation of: - numNoShowedByVisitType.booking - numNoShowedByVisitType.waitlist - numNoShowedByVisitType.waitlistedBooking - numNoShowedVisitType.serving - numNoShowedVisitType.directToServed - numNoShowedVisitType.other
Dropoff by visit type	No showed waitlist	NUM_NO_SHOWED_BY_VISIT_TYPE.WAITLIST	The number of visits that were waitlisted and marked as a no-show before being served. Assigned to the date of the waitlist. Excludes all bookings.
Dropoff by visit type	No showed waitlsted booking	NUM_NO_SHOWED_BY_VISIT_TYPE.WAITLISTED_BOOKING	The number of bookings that were synced with the waitlist and were marked as a no-show before being served. Assigned to the date of the booking.
Dropoff by visit type	Removed bookings	NUM_REMOVED_BY_VISIT_TYPE.BOOKING	The number of bookings that were removed/deleted before being served. Excludes waitlisted bookings. Assigned to the date of the booking.
Dropoff by visit type	Removed direct to served	NUM_REMOVED_BY_VISIT_TYPE.DIRECT_TO_SERVED	The number of visits that were added directly to the serve list were removed/deleted in the serving state. Assigned to the date of the visit was added to the serve list.
Dropoff by visit type	Removed other	NUM_REMOVED_BY_VISIT_TYPE.OTHER	Should always be 0. Reach out to support if you see numbers here.
Dropoff by visit type	Removed serving	NUM_REMOVED_BY_VISIT_TYPE.SERVING	The number of visits that were removed/deleted in the serving state. Assigned to the date of the booking if it was a waitlisted booking and to the date of the waitlist if the visit was not a booking.
Dropoff by visit type	Removed total	NUM_REMOVED_BY_VISIT_TYPE.TOTAL	The number of visits that were removed/deleted across all visit types. Summation of: - numRemovedByVisitType.booking - numRemovedByVisitType.waitlist - numRemovedByVisitType.waitlistedBooking - numRemovedVisitType.serving - numRemovedVisitType.directToServed - numRemovedVisitType.other
Dropoff by visit type	Removed waitlist	NUM_REMOVED_BY_VISIT_TYPE.WAITLIST	The number of visits that were waitlisted and were removed/deleted before being served. Assigned to the date of the waitlist. Excludes all bookings.
Dropoff by visit type	Removed waitlsted booking	NUM_REMOVED_BY_VISIT_TYPE.WAITLISTED_BOOKING	The number of bookings synced with the waitlist and were removed/deleted before being served. Assigned to the date of the booking.
Durations	Avg alert to serve duration (seconds)	AVG_ALERT_TO_SERVE_DURATION	The average time in seconds between when a waitlisted visit is alerted and the time the visit starts being served. Alerted in this metric is defined as the first time a visit is sent the alert message or next-in-line message. Assigned to the date the visit was served.
Durations	Avg Arrived to Served Duration	AVG_ARRIVED_TO_SERVE_DURATION	The average time in seconds between when a visit is marked as arrived and the time the visit starts being served. Assigned to the date the visit was served and only counts visits where they are marked as arrived before being served.
Durations	Avg booking lead duration (seconds)	AVG_BOOKING_LEAD_DURATION	The average seconds between when a booking was submitted and the time of the booking. Assigned to the date of the booking.
Durations	Avg booking to serve duration (seconds)	AVG_BOOKING_TO_SERVE_DURATION	The average seconds between the time of the appointment and the time the booking was served. Assigned to the date of the booking.
Durations	Avg Confirmed to Served Duration	AVG_CONFIRMED_TO_SERVE_DURATION	The average time in seconds between when a visit is marked as confirmed and the time the visit starts being served. Assigned to the date the visit was served and only counts visits where they are marked as confirmed before being served.
Durations	Avg Delayed to Served Duration	AVG_DELAYED_TO_SERVE_DURATION	The average time in seconds between when a visit is marked as delayed and the time the visit starts being served. Assigned to the date the visit was served and only counts visits where they are marked as delayed before being served.
Durations	Avg dropoff wait duration (seconds)	AVG_DROPOFF_WAIT_DURATION	The estimated average time in seconds between when a visit that was marked as a dropoff in the waiting state (cancelled, removed, no-show) is added to a waitlist and the time they were alerted. Alerted in this metric is defined as the first time a visit is sent the alert message or next-in-line message. Assigned to the date of the dropoff.
Durations	Avg Estimated Wait Duration	AVG_EST_WAIT_DURATION	The average estimated wait time in seconds. Assigned to the date the visit was served.
Durations	Avg serve duration (seconds)	AVG_SERVE_DURATION	The average time in seconds between when a visit starts being served and is completed. Excludes auto-expired visits. Assigned to the date the visit was completed.
Durations	Avg total duration (seconds)	AVG_TOTAL_DURATION	avgWaitDuration + avgServeDuration (in seconds)
Durations	Avg wait duration (seconds)	AVG_WAIT_DURATION	The average seconds between when a waitlisted visit is added to the waitlist and the time the visit starts being served. Excludes bookings along with waitlisted visits and waitlisted bookings that were never served. Assigned to the date the visit was served.
Durations	Avg wait estimation error (absolute seconds)	AVG_WAIT_ESTIMATION_ERROR	The average absolute difference between the estimated wait duration and the actual wait duration in seconds. Assigned to the date the visit was served.
Durations	Avg Waitlist to Arrived Duration	AVG_WAITLIST_TO_ARRIVED_DURATION	The average time in seconds between when a visit is waitlisted and the time the visit is marked as arrived. Assigned to the date the visit was waitlisted and only counts visits where they are marked as arrived after being waitlisted.
Durations	Avg Waitlist to Confirmed Duration	AVG_WAITLIST_TO_CONFIRMED_DURATION	The average time in seconds between when a visit is waitlisted and the time the visit is marked as confirmed. Assigned to the date the visit was waitlisted and only counts visits where they are marked as confirmed after being waitlisted.
Durations	Avg Waitlist to Delayed Duration	AVG_WAITLIST_TO_DELAYED_DURATION	The average time in seconds between when a visit is waitlisted and the time the visit is marked as delayed. Assigned to the date the visit was waitlisted and only counts visits where they are marked as delayed after being waitlisted.
Durations	Max serve duration (seconds)	MAX_SERVE_DURATION	The longest time in seconds between when a visit starts being served and is completed. Excludes auto-expired visits. Assigned to the date the visit was completed.
Durations	Max wait duration (seconds)	MAX_WAIT_DURATION	The longest wait time in seconds between when a waitlisted visit is added to the waitlist and the time the visit starts being served. Excludes bookings along with waitlisted visits and waitlisted bookings that were never served. Assigned to the date the visit was served.
Durations	Min serve duration (seconds)	MIN_SERVE_DURATION	The shortest time in seconds between when a visit starts being served and is completed. Excludes auto-expired visits. Assigned to the date the visit was completed.
Durations	Min wait duration (seconds)	MIN_WAIT_DURATION	The shortest wait time (HH:MM:SS) between when a waitlisted visit is added to the waitlist and the time the visit starts being served. Excludes bookings along with waitlisted visits and waitlisted bookings that were never served. Assigned to the date the visit was served.
Financials	Order value for bookings	ORDER_VALUE.BOOKING	The monetary value assigned to bookings. Calculated by taking the first non-blank of the following values. service.orderValue, service.price, location.defaultVisitOrderValue.
Financials	Order value for direct to completed	ORDER_VALUE.DIRECT_TO_COMPLETED	The monetary value assigned to directly completed visits. Calculated by taking the first non-blank of the following values. service.orderValue, service.price, location.defaultVisitOrderValue.
Financials	Order value for direct to served	ORDER_VALUE.DIRECT_TO_SERVED	The monetary value assigned to directly served visits. Calculated by taking the first non-blank of the following values. service.orderValue, service.price, location.defaultVisitOrderValue.
Financials	Order value for other	ORDER_VALUE.OTHER	Should always be 0. Reach out to support if you see numbers here.
Financials	Order value for waitlist	ORDER_VALUE.WAITLIST	The monetary value assigned to waitlisted visits. Calculated by taking the first non-blank of the following values. service.orderValue, service.price, location.defaultVisitOrderValue.
Financials	Order value for waitlisted bookings	ORDER_VALUE.WAITLISTED_BOOKING	The monetary value assigned to waitlisted bookings. Calculated by taking the first non-blank of the following values. service.orderValue, service.price, location.defaultVisitOrderValue.
Financials	Order value total	ORDER_VALUE.TOTAL	The monetary value assigned to all visits. Calculated by taking the first non-blank of the following values. service.orderValue, service.price, location.defaultVisitOrderValue.
Hour of Day	Avg line length by hour of day	AVG_LINE_LENGTH_BY_HOUR_OF_DAY	The average starting position of all visits that were added to the waitlist by hour of day. Assigned to the date the visit was waitlisted.
Hour of Day	Avg serve duration by hour of day	AVG_SERVE_DURATION_BY_HOUR_OF_DAY	The average time in seconds between when a visit starts being served and is completed by hour of day. Excludes auto-expired visits. Assigned to the date the visit was completed.
Hour of Day	Avg wait duration by hour of day	AVG_WAIT_DURATION_BY_HOUR_OF_DAY	The average seconds between when a waitlisted visit is added to the waitlist and the time the visit starts being served hy hour of day. Excludes bookings along with waitlisted visits and waitlisted bookings that were never served. Assigned to the date the visit was served.
Hour of Day	Bookings by hour of day	NUM_BOOKED_BY_HOUR_OF_DAY	The number of booking appointments in the time period selected by hour of day. Includes waitlisted bookings and dropoffs that occur before serving.
Hour of Day	Direct to completed visits by hour of day	NUM_DIRECT_TO_COMPLETED_BY_HOUR_OF_DAY	The number of visits that were directly marked as completed without a booking, waitlist or serve time by hour of day. Assigned to the date the visit was completed. Excludes auto-completes.
Hour of Day	Direct to served visits by hour of day	NUM_DIRECT_TO_SERVED_BY_HOUR_OF_DAY	The number of visits added directly to the served list but were never bookings or waitlisted visits by hour of day. Assigned to the date the visit was served. Excludes dropoffs that occurred while being served.
Hour of Day	Dropoff by hour of day	NUM_DROPOFF_BY_HOUR_OF_DAY	The total number of visits that were marked as no-show, cancelled, or removed (in any state: waitlist, booking, serving) by hour of day.
Hour of Day	Dropoff rate by hour of day	DROPOFF_RATIO_BY_HOUR_OF_DAY	numDropoffByHourOfDay / numVisitsByHourOfDay
Hour of Day	Max line length by hour of day	MAX_LINE_LENGTH_BY_HOUR_OF_DAY	The longest starting position of all visits that were added to the waitlisted by hour of day. Assigned to the date the visit was waitlisted.
Hour of Day	Registrations by hour of day	NUM_REGISTRATIONS_BY_HOUR_OF_DAY	The number of bookings and waitlisted visits registered by hour of day.
Hour of Day	Served visits by hour of day	NUM_SERVED_BY_HOUR_OF_DAY	The number of visits that were served by hour of day. Accounts for visits that were put directly into the serve list (bypassing waitlist or bookings). Assigned to the date the visit was served.
Hour of Day	Total visits by hour of day	NUM_VISITS_BY_HOUR_OF_DAY	The total number of visits started by hour of day. Bookings count based on the date of the appointment, not the date of creation. Direct to served and direct to completed visits also account for in this metric.
Hour of Day	Waitlist visits by hour of day	NUM_WAITLISTED_BY_HOUR_OF_DAY	The number of waitlisted visits in the time period selected by hour of day. Excludes waitlisted bookings but includes dropoffs that occur before serving.
Line length	Average line length	AVG_LINE_LENGTH	The average starting position of all visits that were added to the waitlist. Assigned to the date the visit was waitlisted.
Line length	Max line length	MAX_LINE_LENGTH	The longest starting position of all visits that were added to the waitlisted. Assigned to the date the visit was waitlisted.
Message Billed Cost	Billed message cost	NUM_MESSAGE_BILLED_COST	The billed cost associated with incoming and outgoing messages to guests and users. All channels regardless of delivered state. Assigned to the date the message was sent.
Message Billed Cost	Billed message cost blocked	NUM_MESSAGE_BILLED_COST_BY_STATE.BLOCKED	The billed cost associated with incoming and outgoing blocked messages sent to guests and users. All channels. Assigned to the date the message was sent.
Message Billed Cost	Billed message cost delivered	NUM_MESSAGE_BILLED_COST_BY_STATE.DELIVERED	The billed cost associated with incoming and outgoing delivered messages sent to guests and users. All channels. Assigned to the date the message was sent.
Message Billed Cost	Billed message cost failed	NUM_MESSAGE_BILLED_COST_BY_STATE.FAILED	The billed cost associated with incoming and outgoing failed messages sent to guests and users. All channels. Assigned to the date the message was sent.
Message Billed Cost	Billed message cost for app	NUM_MESSAGE_BILLED_COST_BY_CHANNEL.APP	The billed cost associated with incoming and outgoing app messages to guests and users regardless of delivered state. Assigned to the date the message was sent.
Message Billed Cost	Billed message cost for calls	NUM_MESSAGE_BILLED_COST_BY_CHANNEL.CALL	The billed cost associated with incoming and outgoing calls to guests and users regardless of delivered state. Assigned to the date the message was sent.
Message Billed Cost	Billed message cost for email	NUM_MESSAGE_BILLED_COST_BY_CHANNEL.EMAIL	The billed cost associated with incoming and outgoing emails to guests and users regardless of delivered state. Assigned to the date the message was sent.
Message Billed Cost	Billed message cost for other channel	NUM_MESSAGE_BILLED_COST_BY_CHANNEL.OTHER	Should always be 0. Reach out to support if you see numbers here.
Message Billed Cost	Billed message cost for sms	NUM_MESSAGE_BILLED_COST_BY_CHANNEL.SMS	The billed cost associated with incoming and outgoing sms messages to guests and users regardless of delivered state. Assigned to the date the message was sent.
Message Billed Cost	Billed message cost incoming	NUM_MESSAGE_BILLED_COST_BY_INCOMING_OUTGOING.INCOMING	The billed cost associated with incoming messages sent by guests or users. All channels regardless of delivered state. Assigned to the date the message was sent.
Message Billed Cost	Billed message cost other	NUM_MESSAGE_BILLED_COST_BY_INCOMING_OUTGOING.OTHER	Should always be 0. Reach out to support if you see numbers here.
Message Billed Cost	Billed message cost other state	NUM_MESSAGE_BILLED_COST_BY_STATE.OTHER	Should always be 0. Reach out to support if you see numbers here.
Message Billed Cost	Billed message cost outgoing	NUM_MESSAGE_BILLED_COST_BY_INCOMING_OUTGOING.OUTGOING	The billed cost associated with outgoing messages sent to guests or users. All channels regardless of delivered state. Assigned to the date the message was sent.
Message Billed Cost	Billed message cost pending	NUM_MESSAGE_BILLED_COST_BY_STATE.PENDING	The billed cost associated with incoming and outgoing pending messages sent to guests and users. All channels. Assigned to the date the message was sent.
Message Billed Cost	Billed message cost received	NUM_MESSAGE_BILLED_COST_BY_STATE.RECEIVED	The billed cost associated with incoming and outgoing received messages sent to guests and users. All channels. Assigned to the date the message was sent.
Message Billed Cost	Billed message cost to guests	NUM_MESSAGE_BILLED_COST_BY_RECIPIENT.GUEST	The billed cost associated with incoming and outgoing messages sent to guests. All channels regardless of delivered state. Assigned to the date the message was sent.
Message Billed Cost	Billed message cost to other	NUM_MESSAGE_BILLED_COST_BY_RECIPIENT.OTHER	Should always be 0. Reach out to support if you see numbers here.
Message Billed Cost	Billed message cost to users	NUM_MESSAGE_BILLED_COST_BY_RECIPIENT.USER	The billed cost associated with incoming and outgoing messages sent to users. All channels regardless of delivered state. Assigned to the date the message was sent.
Message segments	Message segments	NUM_MESSAGE_SEGMENTS	The total number of incoming and outgoing message segments to guests and users. All channels regardless of delivered state. Assigned to the date the message was sent. A message segment is greater than 1 when a single SMS message is too long and needs to be broken into multiple SMS messages to deliver.
Message segments	Message segments blocked	NUM_MESSAGE_SEGMENTS_BY_STATE.BLOCKED	The number of incoming and outgoing blocked message segments sent to guests and users. All channels. Assigned to the date the message was sent. A message segment is greater than 1 when a single SMS message is too long and needs to be broken into multiple SMS messages to deliver.
Message segments	Message segments delivered	NUM_MESSAGE_SEGMENTS_BY_STATE.DELIVERED	The number of incoming and outgoing delivered message segments sent to guests and users. All channels. Assigned to the date the message was sent. A message segment is greater than 1 when a single SMS message is too long and needs to be broken into multiple SMS messages to deliver.
Message segments	Message segments failed	NUM_MESSAGE_SEGMENTS_BY_STATE.FAILED	The number of incoming and outgoing failed message segments sent to guests and users. All channels. Assigned to the date the message was sent. A message segment is greater than 1 when a single SMS message is too long and needs to be broken into multiple SMS messages to deliver.
Message segments	Message segments for app	NUM_MESSAGE_SEGMENTS_BY_CHANNEL.APP	The number of incoming and outgoing app message segments to guests and users regardless of the delivered state. Assigned to the date the message was sent. A message segment is greater than 1 when a single SMS message is too long and needs to be broken into multiple SMS messages to deliver.
Message segments	Message segments for calls	NUM_MESSAGE_SEGMENTS_BY_CHANNEL.CALL	The number of incoming and outgoing calls to guests and users regardless of delivered state. Assigned to the date the message was sent. A message segment is greater than 1 when a single SMS message is too long and needs to be broken into multiple SMS messages to deliver.
Message segments	Message segments for email	NUM_MESSAGE_SEGMENTS_BY_CHANNEL.EMAIL	The number of incoming and outgoing emails to guests and users regardless of delivered state. Assigned to the date the message was sent. A message segment is greater than 1 when a single SMS message is too long and needs to be broken into multiple SMS messages to deliver.
Message segments	Message segments for other channel	NUM_MESSAGE_SEGMENTS_BY_CHANNEL.OTHER	Should always be 0. Reach out to support if you see numbers here.
Message segments	Message segments for sms	NUM_MESSAGE_SEGMENTS_BY_CHANNEL.SMS	The number of incoming and outgoing sms message segments to guests and users regardless of delivered state. Assigned to the date the message was sent. A message segment is greater than 1 when a single SMS message is too long and needs to be broken into multiple SMS messages to deliver.
Message segments	Message segments incoming	NUM_MESSAGE_SEGMENTS_BY_INCOMING_OUTGOING.INCOMING	The number of incoming message segments sent by guests or users. All channels regardless of delivered state. Assigned to the date the message was sent. A message segment is greater than 1 when a single SMS message is too long and needs to be broken into multiple SMS messages to deliver.
Message segments	Message segments other	NUM_MESSAGE_SEGMENTS_BY_INCOMING_OUTGOING.OTHER	Should always be 0. Reach out to support if you see numbers here.
Message segments	Message segments other state	NUM_MESSAGE_SEGMENTS_BY_STATE.OTHER	Should always be 0. Reach out to support if you see numbers here.
Message segments	Message segments outgoing	NUM_MESSAGE_SEGMENTS_BY_INCOMING_OUTGOING.OUTGOING	The number of outgoing message segments sent to guests or users. All channels regardless of delivered state. Assigned to the date the message was sent. A message segment is greater than 1 when a single SMS message is too long and needs to be broken into multiple SMS messages to deliver.
Message segments	Message segments pending	NUM_MESSAGE_SEGMENTS_BY_STATE.PENDING	The number of incoming and outgoing pending message segments sent to guests and users. All channels. Assigned to the date the message was sent. A message segment is greater than 1 when a single SMS message is too long and needs to be broken into multiple SMS messages to deliver.
Message segments	Message segments received	NUM_MESSAGE_SEGMENTS_BY_STATE.RECEIVED	The number of incoming and outgoing received message segments sent to guests and users. All channels. Assigned to the date the message was sent. A message segment is greater than 1 when a single SMS message is too long and needs to be broken into multiple SMS messages to deliver.
Message segments	Message segments to guests	NUM_MESSAGE_SEGMENTS_BY_RECIPIENT.GUEST	The number of incoming and outgoing message segments sent to guests. All channels regardless of delivered state. Assigned to the date the message was sent. A message segment is greater than 1 when a single SMS message is too long and needs to be broken into multiple SMS messages to deliver.
Message segments	Message segments to other	NUM_MESSAGE_SEGMENTS_BY_RECIPIENT.OTHER	Should always be 0. Reach out to support if you see numbers here.
Message segments	Message segments to users	NUM_MESSAGE_SEGMENTS_BY_RECIPIENT.USER	The number of incoming and outgoing message segments sent to users. All channels regardless of delivered state. Assigned to the date the message was sent. A message segment is greater than 1 when a single SMS message is too long and needs to be broken into multiple SMS messages to deliver.
Message segments	Sms message segments automatic	SMS_MESSAGE_SEGMENTS_BY_ORIGIN_TYPE.AUTOMATIC	The number of SMS message segments that were sent automatically with an event that occurred to a visit in Waitwhile
Message segments	Sms message segments custom	SMS_MESSAGE_SEGMENTS_BY_ORIGIN_TYPE.CUSTOM	The number of custom written SMS message segments that were sent and received
Message segments	Sms message segments other origin	SMS_MESSAGE_SEGMENTS_BY_ORIGIN_TYPE.OTHER	This is a catch all and should always be zero.
Message segments	Sms message segments triggered	SMS_MESSAGE_SEGMENTS_BY_ORIGIN_TYPE.TRIGGERED	The number of SMS templated message segments that were sent to a customer when triggered manually (often by clicking a button such as alert)
Messages	Email message to other	EMAIL_MESSAGES_BY_RECIPIENT.OTHER	Should always be 0. Reach out to support if you see numbers here.
Messages	Email messages to guests	EMAIL_MESSAGES_BY_RECIPIENT.GUEST	The number of incoming and outgoing email messages sent to guests. Regardless of delivered state. Assigned to the date the message was sent.
Messages	Email messages to users	EMAIL_MESSAGES_BY_RECIPIENT.USER	The number of incoming and outgoing email messages sent to users. Regardless of delivered state. Assigned to the date the message was sent.
Messages	Messages	NUM_MESSAGES	The total number of incoming and outgoing messages to guests and users. All channels regardless of delivered state. Assigned to the date the message was sent.
Messages	Messages blocked	NUM_MESSAGES_BY_STATE.BLOCKED	The number of incoming and outgoing blocked messages sent to guests and users. All channels. Assigned to the date the message was sent.
Messages	Messages delivered	NUM_MESSAGES_BY_STATE.DELIVERED	The number of incoming and outgoing delivered messages sent to guests and users. All channels. Assigned to the date the message was sent.
Messages	Messages failed	NUM_MESSAGES_BY_STATE.FAILED	The number of incoming and outgoing failed messages sent to guests and users. All channels. Assigned to the date the message was sent.
Messages	Messages for app	NUM_MESSAGES_BY_CHANNEL.APP	The number of incoming and outgoing app messages to guests and users regardless of delivered state. Assigned to the date the message was sent.
Messages	Messages for calls	NUM_MESSAGES_BY_CHANNEL.CALL	The number of incoming and outgoing calls to guests and users regardless of delivered state. Assigned to the date the message was sent.
Messages	Messages for email	NUM_MESSAGES_BY_CHANNEL.EMAIL	The number of incoming and outgoing emails to guests and users regardless of delivered state. Assigned to the date the message was sent.
Messages	Messages for other channel	NUM_MESSAGES_BY_CHANNEL.OTHER	Should always be 0. Reach out to support if you see numbers here.
Messages	Messages for sms	NUM_MESSAGES_BY_CHANNEL.SMS	The number of incoming and outgoing sms messages to guests and users regardless of delivered state. Assigned to the date the message was sent.
Messages	Messages incoming	NUM_MESSAGES_BY_INCOMING_OUTGOING.INCOMING	The number of incoming messages sent by guests or users. All channels regardless of delivered state. Assigned to the date the message was sent.
Messages	Messages other	NUM_MESSAGES_BY_INCOMING_OUTGOING.OTHER	Should always be 0. Reach out to support if you see numbers here.
Messages	Messages other state	NUM_MESSAGES_BY_STATE.OTHER	Should always be 0. Reach out to support if you see numbers here.
Messages	Messages outgoing	NUM_MESSAGES_BY_INCOMING_OUTGOING.OUTGOING	The number of outgoing messages sent to guests or users. All channels regardless of delivered state. Assigned to the date the message was sent.
Messages	Messages pending	NUM_MESSAGES_BY_STATE.PENDING	The number of incoming and outgoing pending messages sent to guests and users. All channels. Assigned to the date the message was sent.
Messages	Messages received	NUM_MESSAGES_BY_STATE.RECEIVED	The number of incoming and outgoing received messages sent to guests and users. All channels. Assigned to the date the message was sent.
Messages	Messages to guests	NUM_MESSAGES_BY_RECIPIENT.GUEST	The number of incoming and outgoing messages sent to guests. All channels regardless of delivered state. Assigned to the date the message was sent.
Messages	Messages to other	NUM_MESSAGES_BY_RECIPIENT.OTHER	Should always be 0. Reach out to support if you see numbers here.
Messages	Messages to users	NUM_MESSAGES_BY_RECIPIENT.USER	The number of incoming and outgoing messages sent to users. All channels regardless of delivered state. Assigned to the date the message was sent.
Messages	Sms messages automatic	SMS_MESSAGES_BY_ORIGIN_TYPE.AUTOMATIC	The number of SMS messages that were sent automatically with an event that occurred to a visit in Waitwhile
Messages	Sms messages custom	SMS_MESSAGES_BY_ORIGIN_TYPE.CUSTOM	The number of custom written SMS messages that were sent and received
Messages	Sms messages incoming	SMS_MESSAGES_BY_INCOMING_OUTGOING.INCOMING	The number of incoming SMS messages sent by guests or users. Regardless of delivered state. Assigned to the date the message was sent.
Messages	Sms messages other	SMS_MESSAGES_BY_INCOMING_OUTGOING.OTHER	Should always be 0. Reach out to support if you see numbers here.
Messages	Sms messages other origin	SMS_MESSAGES_BY_ORIGIN_TYPE.OTHER	This is a catch all and should always be zero.
Messages	Sms messages outgoing	SMS_MESSAGES_BY_INCOMING_OUTGOING.OUTGOING	The number of outgoing SMS messages sent to guests or users. Regardless of delivered state. Assigned to the date the message was sent.
Messages	Sms messages to guests	SMS_MESSAGES_BY_RECIPIENT.GUEST	The number of incoming and outgoing SMS messages sent to guests. Regardless of delivered state. Assigned to the date the message was sent.
Messages	Sms messages to other	SMS_MESSAGES_BY_RECIPIENT.OTHER	Should always be 0. Reach out to support if you see numbers here.
Messages	Sms messages to users	SMS_MESSAGES_BY_RECIPIENT.USER	The number of incoming and outgoing SMS messages sent to users. Regardless of delivered state. Assigned to the date the message was sent.
Messages	Sms messages triggered	SMS_MESSAGES_BY_ORIGIN_TYPE.TRIGGERED	The number of SMS templated messages that were sent to a customer when triggered manually (often by clicking a button such as alert)
Other	Avg party size	AVG_PARTY_SIZE	The average party size of all visits assigned to the date.
Other	New customers	NUM_NEW_CUSTOMERS.TOTAL	A count of the number of new guests within an account. Assigned to the date the first visit was created. Summation of: - numNewCustomers.booking - numNewCustomers.waitlist - numNewCustomers.waitlistedBooking - numNewCustomers.directToServed - numNewCustomers.directToCompleted - numNewCustomers.other
Other	New customers bookings	NUM_NEW_CUSTOMERS.BOOKING	A count of the number of new guests within an account whose first visit was a booking. Assigned to the date the booking was submitted, not the date of the booking.
Other	New customers direct to completed	NUM_NEW_CUSTOMERS.DIRECT_TO_COMPLETED	A count of the number of new guests within an account whose first visit was directly placed in the completed state. Assigned to the date the visit was completed.
Other	New customers direct to served	NUM_NEW_CUSTOMERS.DIRECT_TO_SERVED	A count of the number of new guests within an account whose first visit was directly placed in the serving list. Assigned to the date of the serving.
Other	New customers other	NUM_NEW_CUSTOMERS.OTHER	Should always be 0. Reach out to support if you see numbers here.
Other	New customers waitlist	NUM_NEW_CUSTOMERS.WAITLIST	A count of the number of new guests within an account whose first visit was a waitlist. Assigned to the date of the waitlist.
Other	New customers waitlisted bookings	NUM_NEW_CUSTOMERS.WAITLISTED_BOOKING	A count of the number of new guests within an account whose first visit was a waitlisted booking. Assigned to the date the booking was submitted, not the date of the booking.
Other	Total people	NUM_INDIVIDUALS.TOTAL	The summation of party size across all visits created in the time period selected. Summation of: - numIndividuals.booking - numIndividuals.waitlist - numIndividuals.waitlistedBooking - numIndividuals.directToServed - numIndividuals.directToCompleted - numIndividuals.other
Other	Total people bookings	NUM_INDIVIDUALS.BOOKING	The summation of party size across all booked appointments in the time period selected. Based on the date the booking was submitted, not the date of the booking. Excludes waitlisted bookings.
Other	Total people direct to completed	NUM_INDIVIDUALS.DIRECT_TO_COMPLETED	The summation of party size across all visits that were marked directly as completed based on the time the vist was created.
Other	Total people direct to served	NUM_INDIVIDUALS.DIRECT_TO_SERVED	The summation of party size across all visits that were added directly to the served list based on the time the vist was created.
Other	Total people other	NUM_INDIVIDUALS.OTHER	Should always be 0. Reach out to support if you see numbers here.
Other	Total people waitlist	NUM_INDIVIDUALS.WAITLIST	The summation of party size across all waitlisted visits based on the time the visit was created. Excludes waitlisted bookings.
Other	Total people waitlisted bookings	NUM_INDIVIDUALS.WAITLISTED_BOOKING	The summation of party size across all waitlisted bookings based on the date the booking was submitted, not the date of the booking.
Other	Unique customers	NUM_UNIQUE_CUSTOMERS.TOTAL	The unique count of customers with created visits in the time period selected. Example: If Guest1 has two separate visits in November, the November report will count them as 1 unique customer. This number does not cleanly sum with any other number as Guest 1 could exist in different visit types or days.
Other	Unique customers bookings	NUM_UNIQUE_CUSTOMERS.BOOKING	The unique count of booked customers in the time period selected. Excludes waitlisted bookings. Example: If Guest1 has two separate bookings in November, the November report will count them as 1 unique customer. This number does not cleanly sum with any other number as Guest 1 could exist in different visit types or days.
Other	Unique customers direct to completed	NUM_UNIQUE_CUSTOMERS.DIRECT_TO_COMPLETED	The unique count of customers who were directly marked as completed in the time period selected. Example: If Guest1 was directly marked as completed two separate times in November, the November report will count them as 1 unique customer. This number does not cleanly sum with any other number as Guest 1 could exist in different visit types or days.
Other	Unique customers direct to served	NUM_UNIQUE_CUSTOMERS.DIRECT_TO_SERVED	The unique count of customers who were directly added to the serving list in the time period selected. Example: If Guest1 has entered the servelist without a booking or waitlist two separate times in November, the November report will count them as 1 unique customer. This number does not cleanly sum with any other number as Guest 1 could exist in different visit types or days.
Other	Unique customers other	NUM_UNIQUE_CUSTOMERS.OTHER	Should always be 0. Reach out to support if you see numbers here.
Other	Unique customers waitlisted	NUM_UNIQUE_CUSTOMERS.WAITLIST	The unique count of waitlisted customers in the time period selected. Excludes waitlisted bookings. Example: If Guest1 entered the waitlist two separate times in November, the November report will count them as 1 unique customer. This number does not cleanly sum with any other number as Guest 1 could exist in different visit types or days.
Other	Unique customers waitlisted bookings	NUM_UNIQUE_CUSTOMERS.WAITLISTED_BOOKING	The unique count of customers who had waitlisted bookings in the time period selected. Example: If Guest1 has two booking and entered the waitlist two separate times in November, the November report will count them as 1 unique customer. This number does not cleanly sum with any other number as Guest 1 could exist in different visit types or days.
Registrations	Dropoff in registration state	NUM_REGISTRATIONS.DROPOFF	The number of visits that were cancelled, removed, or no-showed before serving.
Registrations	Registrations	NUM_REGISTRATIONS.TOTAL	The number of bookings and waitlisted visits registered. Summation of: - numRegistrations.booking - numRegistrations.waitlist - numRegistrations.waitlistedBooking - numRegistrations.other - numRegistrations.dropoff
Registrations	Registrations bookings	NUM_REGISTRATIONS.BOOKING	The number of booking appointments in the time period selected. Excludes waitlisted bookings and dropoffs that occur before serving.
Registrations	Registrations other	NUM_REGISTRATIONS.OTHER	Should always be 0. Reach out to support if you see numbers here.
Registrations	Registrations waitlist	NUM_REGISTRATIONS.WAITLIST	The number of waitlisted visits in the time period selected. Excludes waitlisted bookings and dropoffs that occur before serving.
Registrations	Registrations waitlisted bookings	NUM_REGISTRATIONS.WAITLISTED_BOOKING	The number of visits that were both bookings and waitlisted. Assigned to the date of the appointment. Excludes dropoffs that occur before serving.
Served	Direct to served visits	NUM_SERVED.DIRECT_TO_SERVED	The number of visits added directly to the served list but were never bookings or waitlisted visits. Assigned to the date the visit was served. Excludes dropoffs that occurred while being served.
Served	Dropoff in served state	NUM_SERVED.DROPOFF	The number of visits that were cancelled, removed, or no-showed while being served.
Served	Serve rate	SERVE_RATIO	numServed.total / numRegistrations.total. While it is not common, this can be greater than 100% if enough of the served visits originally registered outside of the time window selected.
Served	Served bookings	NUM_SERVED.BOOKING	The number of bookings that were served. Assigned to the date the booking was served. Excludes waitlisted bookings that were served and dropoffs that occurred while being served.
Served	Served other	NUM_SERVED.OTHER	Should always be 0. Reach out to support if you see numbers here.
Served	Served visits	NUM_SERVED.TOTAL	The number of visits that were served. Accounts for visits that were put directly into the serve list (bypassing waitlist or bookings). Assigned to the date the visit was served. Summation of: - numServed.booking - numServed.waitlist - numServed.waitlistedBooking - numServed.directToServed - numServed.other - numServed.dropoff
Served	Served waitlist	NUM_SERVED.WAITLIST	The number of waitlisted visits that were served. Assigned to the date the visit was served. Excludes waitlisted bookings that were served and dropoffs that occurred while being served.
Served	Served waitlisted bookings	NUM_SERVED.WAITLISTED_BOOKING	The number of served visits that were both bookings and waitlisted visits. Assigned to the date the visit was served. Excludes dropoffs that occurred while being served.
Visit tags	Arrived bookings	NUM_ARRIVED.BOOKING	The number of bookings that marked "I have arrived" in the customer status page.
Visit tags	Arrived direct to completed visits	NUM_ARRIVED.DIRECT_TO_COMPLETED	The number of directly completed guests that marked "I have arrived" in the customer status page.
Visit tags	Arrived direct to served visits	NUM_ARRIVED.DIRECT_TO_SERVED	The number of directly served guests that marked "I have arrived" in the customer status page.
Visit tags	Arrived other	NUM_ARRIVED.OTHER	Should always be 0. Reach out to support if you see numbers here.
Visit tags	Arrived visits	NUM_ARRIVED.TOTAL	The total number of visits that marked "I have arrived" in the customer status page.
Visit tags	Arrived waitlist	NUM_ARRIVED.WAITLIST	The number of waitlisted visits that marked "I have arrived" in the customer status page.
Visit tags	Arrived waitlisted bookings	NUM_ARRIVED.WAITLISTED_BOOKING	The number of waitlisted bookings that marked "I have arrived" in the customer status page.
Visit tags	Confirmed bookings	NUM_CONFIRMED.BOOKING	The number of bookings that confirmed they are on their way in the customer status page.
Visit tags	Confirmed direct to completed visits	NUM_CONFIRMED.DIRECT_TO_COMPLETED	The number of directly completed guests that confirmed they are on their way in the customer status page.
Visit tags	Confirmed direct to served visits	NUM_CONFIRMED.DIRECT_TO_SERVED	The number of directly served guests that confirmed they are on their way in the customer status page.
Visit tags	Confirmed other	NUM_CONFIRMED.OTHER	Should always be 0. Reach out to support if you see numbers here.
Visit tags	Confirmed visits	NUM_CONFIRMED.TOTAL	The total number of visits that confirmed they are on their way in the customer status page.
Visit tags	Confirmed waitlist	NUM_CONFIRMED.WAITLIST	The number of waitlisted visits that confirmed they are on their way in the customer status page.
Visit tags	Confirmed waitlisted bookings	NUM_CONFIRMED.WAITLISTED_BOOKING	The number of waitlisted bookings that confirmed they are on their way in the customer status page.
Visit tags	Dealyed visits	NUM_DELAYED.TOTAL	The total number of visits that marked "I'm running late" in the customer status page.
Visit tags	Delayed bookings	NUM_DELAYED.BOOKING	The number of bookings that marked "I'm running late" in the customer status page.
Visit tags	Delayed direct to completed visits	NUM_DELAYED.DIRECT_TO_COMPLETED	The number of directly completed guests that marked "I'm running late" in the customer status page.
Visit tags	Delayed direct to served visits	NUM_DELAYED.DIRECT_TO_SERVED	The number of directly served guests that marked "I'm running late" in the customer status page.
Visit tags	Delayed other	NUM_DELAYED.OTHER	Should always be 0. Reach out to support if you see numbers here.
Visit tags	Delayed waitlist	NUM_DELAYED.WAITLIST	The number of waitlisted visits that marked "I'm running late" in the customer status page.
Visit tags	Delayed waitlisted bookings	NUM_DELAYED.WAITLISTED_BOOKING	The number of waitlisted bookings that marked "I'm running late" in the customer status page.
Visit totals	Bookings	TOTAL_BOOKING	The number of booking appointments in the time period selected. Includes waitlisted bookings and dropoffs that occur before serving. Summation of: - numRegistrations.booking - numRegistrations.waitlistedBooking - numNoShowed.booking - numCancelled.booking - numRemoved.booking - numNoShowed.waitlistedBooking - numCancelled.waitlistedBooking - numRemoved.waitlistedBooking
Visit totals	Created visits	NUM_CREATED	The number of visits created. Based on the date the visit was initially created. Used for billing.
Visit totals	Total visits	NUM_VISITS	The total number of visits started. Bookings count based on the date of the appointment, not the date of creation. Direct to served and direct to completed visits also account for in this metric. Sumation of: - numRegistrations.total - numServed.directToServed - numCompleted.directToCompleted
Visit totals	Waitlist	TOTAL_WAITLIST	The number of waitlisted visits in the time period selected. Excludes waitlisted bookings but includes dropoffs that occur before serving. Summation of: - numRegistrations.waitlist - numNoShowed.waitlist - numCancelled.waitlist - numRemoved.waitlist

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