You can see how to add a Website Widget by going to Settings > Public > Display Waitlist. There you'll find you can add a little bit of code to "embed" a widget (iframe) on your webpage. This gives you more control over the URL you want to have assigned to how your customers making it appear as if the waitlist is something that your business offers exclusively on their website, (and not through the traditional ‘link’ that you would normally share from your account).