Google Tag Manager (GTM) is a powerful tool that allows you to add many different types of tracking tags to your Waitwhile public pages, including Google Analytics and Google Ads conversion tracking.

If you already have a GTM account with an ID:

  • Click on your user avatar (bottom left corner of Waitwhile)

  • Select Account Settings from the menu

  • Go to Integrations > Google Tag Manager > Set Up

  • Toggle "Enable Google Tag Manager"

You should now be good to go! For more information on adding Google Analytics, Google Ads and other tracking tags to your GTM container, check out their helpful and expansive support documentation.

You can also add Google Tag Assistant as a browser extension to make sure that any tags contained within your GTM container are working properly on your Waitwhile public pages.

If you don't have a Google Tag Manager (GTM) account yet but would like to add it to your Waitwhile account, then check out this article on getting started with creating a GTM account.

Directly Adding Google Ads to your Waitwhile Account

The Waitwhile platform also supports directly adding Google Ad conversion tracking to your Waitwhile account, however, if you wish to use both Google Tag Manager and Google Ads, we recommend that you only add Google Ads within your GTM account.

To enable Google Ads conversion tracking within Waitwhile:

  • Click on your user avatar (bottom left corner of Waitwhile)

  • Select Account Settings from the menu

  • Go to Integrations > Google Ads conversion > Set Up

  • Toggle "Enable conversion tracking"

  • Enter your Conversion ID and Conversion Label > Save.

That's it! Now your conversion tracking code will be triggered whenever a guest signs up on your Public Waitlist or Online Booking page.

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